Branding
In the business world, branding is crucial for identity, growth, and recognition. Branding is the process of using a word or an image to identify a company or its products. It is what separates competitors and helps consumers remember a product. A brand exists as a life form, it is complicated, breathing, and functioning just as John Smith is down the street. It consists of many components that must all integrate into a seamless, functional whole. And just as you remember your neighbor John by his face, as do you remember a company by their logo.
Competition
As you flip through the phone book, you’ll see tons of forgettable companies. If your logo is strong and eye-catching it will be critical to winning over potential customers. Look at your competition, choose a logo design that will help you stand out. An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. New companies are starting more and more often. Don’t let new competitors tempt to steal loyal clients. If your brand and your logo are professional and memorable, your customers will be less likely to try out the competition.
Professionalism
A professional logo implies you’re good at what you do. But a sloppy, boring, or poorly executed logo always conveys lack of ability and knowledge, which makes people feel less confident in your products or services. Having a unique, eye-catching logo, that properly represents your company and appeals to the client market that your business is in, can easily give your clients the impression and trust that you are experienced and know your customers.
Pricing
Your company may be selling an overall generic product at an overall generic price that isn’t bringing back to the pocketbook what was expected. When we design a logo, we focus on creating a memorable brand that clicks with your target market, and directly drives sales through the roof; giving you free range to charge full price for your now, “premium” product.
Pride
Suiting up your company with a professional, unique logo is not only something you as an owner will love, but will catch the eyes of new potential quality employees that want to wear your logo. Having a great logo is something you and your employees/co-workers will be proud of and will want to show it to the world.
Let us Help You!
We’ve worked with several clients on similar projects to create business logos. If your company would like learn more about Lion’s Share’s services, get a free quote here.
