Music website branding may not be the first thing that comes to mind for DJs, producers and festival organizers working on their craft, but the world-wide-web has created immense opportunity for us in the music industry by making infinite information available at the world’s fingertips. On the other hand, the Internet’s endless span of information creates white noise that makes it difficult for quality music websites to stand out.
We worked hard to make sure our most recent project, Summer Meltdown Festival, did stand above a sea of mediocre music festival websites. With Summer Meltdown approaching its 15th Anniversary, a strong reimagining of the brand was in order. We worked to establish a striking online festival brand through the creation of a unique logo, distinctive color palette, and custom illustrations. And we are proud to say, It worked!
Lion’s Share actively works with many other music industry professionals, such as ill.Methodology, Vespers, Beats Antique, Gravitas Recordings, to create DJ websites, producer logos, music festival branding and everything in between. All of these music industry website projects have unique needs, but have many common threads. We’ve gained valuable insight into how to make a website stands above all of the, for lack of a better word, bullshit on the Internet.
Below are a few branding things you can do to make sure your music website stands apart from all the mediocre sites out there.
GET TO KNOW YOUR TARGET AUDIENCE
We can’t stress this enough. The first step to creating a strong online presence is understanding your target audience. Ask yourself what colors schemes and styles appeal most to your audience. What kind of lifestyles do the people you are trying to reach typically lead? After you answer these question you can build out your music website’s branding methods and create something that your target audience will be drawn to. Do your research, ask your friends questions and show them ideas first before deciding on a final direction.
MAKE A STATEMENT WITH YOUR LOGO
A strong logo goes unimaginably far, and is a necessity for music industry branding. All music festival logos, DJ logos and producer logos should demand their audience’s attention by making a statement on what you’re all about. A good logo also adds professionalism and makes your brand stand above the competition. Make sure to maximize your music industry website by utilizing a custom logo that represents your company.
ENSURE WEBSITE USER FRIENDLINESS
You can have the most jaw-dropping, attention-grabbing website in the world, but that won’t matter if your site is hard for users to navigate, or slow to load. Make sure your music website is both user friendly and aesthetically appealing. Also, if you plan to run a website that will have high traffic after announcements, its also important to have reliable hosting and DNS management to ensure functionality. Don’t believe us? Read this report from Kiss Metrics about the effect that site speed has on people leaving a website.
UTILIZE YOUR SOCIAL MEDIA
We live in the day of web 2.0; people want to connect with you and your music website beyond just seeing words on a webpage. We suggest adding social media links and icons for your site users to further connect with you. Make sure to keep you social media accounts up-to-date as well, and respond to your fans who reach out to you there. Utilizing your social media platforms will help your further your music website branding and increase your social media presence.
MAKE SURE THE PRINT MATCHES THE VIRTUAL
We know, we know, the Internet can often feel like its own world, but when it comes to marketing assets, it’s extremely important to make sure your branding design is consistent across the board. This means your print assets should use the same logo design and color scheme as your website and other online assets. Music website branding only matters if it translates into the real world. Your online presence is just as important as your physical appearance, so make sure your music industry website is consistent with everything else to maximize functionality. We’ve created consistent marketing assets, such as flyer work and web design for several clients like Summer Meltdown Festival.
If you want your music industry website to stand above all of the internet’s white noise its important to do all of the above things. Share your craft to the world through your online presence. The possibilities are endless.
LET US HELP YOU!
We’ve worked with all types of music industry professionals to establish music website branding by using all of the above listed tactics. If your company would like learn more about Lion’s Share’s services, get a free quote here.