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Jesse Brede is the founder of Lion’s Share Digital, Gravitas Recordings, an electronic music label, Gravitas Create, electronic music education, and co-founder of Pivotal Agency, artist management, and bookings. Lion’s Share works with world-class brands, festivals, artists, and creatives. Gravitas has released 190 albums, eps, and compilations. He’s managed CloZee, Beats Antique, Desert Dwellers, Dirtwire, and Bluetech.

Read More on the UGURUS website. 

Episode highlights with Jesse Brede

  • What happens when you understand the customer journey
  • How taking control of where potential customers go benefits marketing
  • What happened when a customer had a big, brand-new problem
  • What Jesse’s team fell back on when facing this major challenge
  • What it was like going through the creation process
  • How Jesse’s process changed after working with this big client

Lightning Round with Jesse Brede

  • Best advice: Be careful with how you act on the way up, because you’ll see the same people on the way down (don’t let your ego run wild!)
  • Habit that contributes to success: Exercise
  • Recommended tools: Loom and Lastpass
  • Recommended book: Own the Day, Own Your Life by Aubrey Marcus

Quotes from Jesse Brede’s episode

  • “Where I’m fascinated is where that music and technology overlap.”
  • “The music industry is an upside down business…money is hard to come by and they often don’t want to spend it on branding.”
  • “I’m an advocate for taking power back.”
  • “This was on another order.”
  • “We went for it, and it became one of the best client experiences I’ve had.”
  • “I just kept aiming high and trusting my team.”
  • “The team…trusting each other, that was probably the biggest benefit.”
  • “Within the first couple weeks of working with (UGURUS), I saw a measurable difference in my business.”
  • “You are delivering on your promise!” (UGURUS)

Takeaways from Jesse Brede’s episode

  • When facing a new challenge, ask lots of questions and really listen to what the customer wants
  • Rather than giving raises surrounding the big project, Jesse was glad he decided to focus on bonuses and keep spending conservatively
  • Aim high with quoting a big project
Alicia Horn

Hailing from Cape Cod, Massachusetts, Alicia is a music loving outdoors fanatic that now calls Austin, Texas home.