Very rarely does anyone search online for a law firm just for the fun of it. When someone has reached this point, they need to find the answers they need with as much ease as possible. In this digital age, your website is many people’s first impression of your practice. This being the case, you want to put your best e-foot forward.
But what does that mean and how do you do that?
Over the years, we have learned what can draw clients in and what will turn them away. There are 3 major pieces of the puzzle for a successful redesign of a law firm website.
1. Your Identity
As we mentioned before, your website is many people’s first impression of your practice. Part of redesigning your website is designing your brand and online identity. It may rest in the back of your mind, but your logo and color scheme massively affect how potential clients will view you and your practice. You want to stand out from your competitors by maintaining a clean and modern appearance.
For the last 24 years, Gunter, Bennett and Anthes Attorneys at Law has been advocating for those accused of committing crimes. They reached out to Lion’s Share Digital to help expand their client base to be what they deserve. We were able to completely renovate their online identity to better represent who they are as a firm and attract far more potential clients than they could have before.
2. Your Process
Before a potential client will reach out to you, they will want to know what to expect from you. You have the skills, knowledge and expertise they need-so showcase it! It is imperative to a successful law firm website redesign to list out your process from start to finish in a simple and easy to understand way. We also suggest showing off positive testimonials from your past clients.
3. Your Service Areas
When seeking legal help, a potential client will search specifically for lawyers in their area that practice the specific law they need help with. For example, if in google they search, “Austin social security disability lawyer”, they may find Cooke & Vu, a law firm based in Austin, Texas that specializes in and focuses only on Social Security disability claims. Before Lion’s Share, Cooke & Vu was facing a number of SEO challenges because they did not have their service areas listed clearly on their website. Now, the law firm has an increased web presence and client base which has in turn helped with their overall business growth.
Not only do we have loads of experience with law firm website design, but we love creating functional and appealing websites no matter what industry you are in. Over the years, we have learned the ins and outs of what works and what doesn’t. If you’re interested in our services, fill out our quote request form and let’s chat!
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