Today’s Incredible Numbers About Social Media

I recently came across a Reddit post with these astounding social media stats. The amount of usage across these networks is staggering. The trends show that the world is increasing moving to mobile as their primary device. As a web agency, we have been pushing this for years now. Designing a site for mobile forces our clients and us to decide what is the most important and highlight that. It forces us to be concise with text and refine their message.

Facebook

Users and usage stats:

Business stats:

Twitter

Users and usage stats:

Business stats:

LinkedIn

Users and usage stats:

Business stats:

Instagram

Users and usage stats:

Business stats:

Pinterest

Users and usage stats:

Business stats:

  • More than 1 million businesses use Pinterest.
  • Over 60% of all Pins are from business’ websites.
  • The average Pin is repinned 11 times.
  • Pinterest provides long-term web traffic (live of a tweet is 24 minutes, Facebook’s post — 90 minutes, Pin — 151,200 minutes).
  • 93% of Pinners have used Pinterest to plan for or make purchases, 52% have seen something on Pinterest and made a purchase online, 72% have seen something on Pinterest and made a purchase offline.
  • 47% of users are more likely to be introduced to new brands vs. people on other social platforms.
  • Nearly 2 million people save Product Pins to one of their boards every single day.
  • 93% of Pinners shopped online in the last 6 months, according to Nielsen data. Comscore also found that women on Pinterest are 30% more likely to shop or buy online than the average woman (2014 year).
  • About 15 of 100 purchases that come from a Promoted Pinwill are earned media.
  • The average order value of sales coming from Pinterest is $50.
  • People who saw Promoted Pins had 40% greater awareness of new products and 50% higher purchase intent.
Jesse Brede

About Jesse Brede

Jesse Brede is the founder of Lion's Share Digital, an Austin Web Design firm. His passion is helping people accomplish their goals and live their dreams. He is also the founder of Gravitas Recordings, Gravitas Create and Pivotal Talent Agency

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