Lion’s Share Digital partnered with Brentwood Christian School to revolutionize their online presence and streamline their digital operations. Our multifaceted approach encompassed a wide range of services, resulting in a significant improvement in their digital footprint and marketing effectiveness.
Custom Website Solution for Private Christian School
Brentwood
Christian School
BCS is an outstanding academic institution, nationally recognized and accredited as a leader in education. They teach all subjects through a Christian worldview.
Brentwood Christian School
A Comprehensive
Digital Transformation
Discovery and Strategy
Uncovering Core Values to Inform a Purpose-Driven Digital Plan
We initiated the project with an in-depth discovery process, conducting a three-part meeting to understand Brentwood Christian School’s core values, history, and unique identity. This crucial step allowed us to:
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Develop a comprehensive understanding of the school’s mission
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Create detailed customer personas for ideal students and parents
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Identify key areas for improvement in their digital strategy
Website Redesign and Development
Transforming User Experience Through Strategic Structure and Visual Clarity
Our team executed a complete overhaul of Brentwood Christian School’s website:
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Streamlined content from 500 pages to a more manageable 130 pages
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Implemented a user-friendly WordPress platform
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Redesigned the parent portal for improved accessibility
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Optimized call-to-actions throughout the site
Content Creation and Optimization
Crafting SEO-Optimized Messaging Aligned with Admissions Goals
We collaborated with Content Lab to craft compelling, SEO-optimized content that effectively communicated Brentwood Christian School’s value proposition.
Our content strategy included:
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Writing engaging copy for all web pages
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Uploading and optimizing videos on YouTube
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Ensuring all content aligned with the school’s admissions goals
Landing Page and Lead Generation
Designing Conversion-Focused Elements to Capture Prospective Families
To boost conversions, we:
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Designed a high-converting landing page
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Implemented an exit-intent popup to capture leads
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Integrated lead capture forms throughout the site
Digital Marketing Campaign
Driving Traffic and Conversions Through Targeted Paid Media
We established a robust digital marketing foundation:
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Set up and managed Google Ads campaigns
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Targeted both search and display networks
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Achieved impressive results
8
K
Clicks to the website
3.8
%
Conversion Rate
228
Total Conversions
$
80Average Cost Per Conversion
Ongoing Maintenance and Support
Providing Long-Term Partnership to Keep Digital Assets Performing
Our partnership with Brentwood Christian School continues with:
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Regular website maintenance and security updates
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Ongoing content updates and new page creation
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Continuous optimization of their marketing campaigns
Results and Impact
The comprehensive digital transformation led by Lion's Share Digital has significantly enhanced Brentwood Christian School's online presence. The streamlined website, coupled with targeted marketing efforts, has resulted in increased user engagement and a steady flow of quality leads for the school's admissions team.
By leveraging our full suite of services - from discovery and design to web development and ongoing maintenance - Brentwood Christian School now boasts a powerful digital platform that effectively showcases their unique value proposition and drives meaningful results.
Let's Work Together
If you and your creative tech company feel you deserve more business than you are currently gaining, fill out our quote request and let’s start a conversation!
