Today competition among businesses is not restricted to local industries. It has become global. And to compete on a global scale, businesses must have a strong online presence. For this they need to have proper websites to attract web traffic and convert visitors into buyers.
However, building a website does not mean that you need to spend countless hours and work on mind-boggling and time consuming raw HTML codes to launch a Dreamweaver. Instead you can use a variety of cost effective and time saving website creation and management tools to content management systems such as WordPress.
It is a popular system being widely used across the world by businesses to create awesome websites to boost their online presence. Previously, WordPress only offered blogging templates but now it has evolved into a comprehensive platform that offers different website designs for virtually all types of businesses across industries.
Here are top 10 reasons for its ongoing popularity and why it is being used worldwide:
1. Websites Are Easy To Create
With WordPress, you don’t need to be a pro at website development. This system only takes one minute to install through QuickInstall. Once this is done, you can create a customized website according to your brand image in the fastest possible time.
2. Simple to Manage and Modify
Websites designed and built on WordPress are manageable unlike those created on raw HTML codes and dated platforms.
Websites designed by web developers on raw HTML codes, are difficult to manage. For even minor changes such as adding commas or correcting spelling mistakes or making changes in pricing or discount offers, you have to make several and expensive service calls to web developers.
Conversely, minor or major modifications, all can be easily carried on sites developed on WordPress. It only takes a couple of minutes to change and update.
3. Highly Extensible
So what if you like a blog design and you want to use that design for your website, what do you do? Well, no need to worry about it as WordPress Website builder plug-ins like small code snippets allow you to turn a simple blog template into a full-fledge business website. Also, you can use the same plug-in to code your site theme and reduce the page load time.
4. Multiple User Accessibility
WordPress allows webmasters to grant access to different users updating the website. This CMS has 5 built in user roles including administrator, author, subscriber, editor and contributor. This allows you to offer access rights to the user accordingly to different security levels.
5. Comprehensive Suite of WordPress Themes
You can change the look of your website whenever you desire unlike the standard HTML code websites. The WordPress CMS system stores website content in a separate location from your website design. This means you can change your existing WordPress theme easily and incorporate a new one in no time. You don’t have to pay a hefty sum to a web developer to change the theme of your site. Here you can get simple WordPress themes and professional WordPress themes at a modest price.
6. Search Engine Optimization Features
According to studies, people only browse through the websites ranked in the first two search engine pages. This means to attract heavy traffic to your website, you need to improve SEO of your website. Search engine optimization helps to index your website in the top results.
WordPress assists webmasters with SEO. You can take advantage of WordPress value adding features like plug-ins that are designed to boost natural search exposure of WordPress websites.
7. Mobile Website Versions
Research studies show that more than 40% of the order placement on websites is being carried through smart phones. This means if you don’t have a mobile website you may be losing out on a significant number of sales.
Although the creation and development of a mobile website is difficult on HTML coded websites, but not on WordPress. Through this CMS system now you can create quick and impressive mobile versions of your business websites by using plug-ins such as WP Touch.
8. Overwhelming Support from WordPress Users
Another reason for the popularity of this system is that over a period time, WordPress has acquired strong support from web developers and users across the globe. If you need any support with site building or SEO, you can reach out to WordPress users on different WP forums and interact with them and get their assistance. The WordPress user communities offer extensive support to new webmasters to create an awesome and highly functional website with ease and efficiency.
9. No Installation Costs
Although you may have to pay a small amount for professional WordPress themes and additional plug-ins, the cost is still significantly less than what you may have to pay to a professional web developer to design a standard HTML code website.
However, if you get basic or simple WordPress themes, the installation is done for free. This means if you are tight on budget and you need to get a website, you can easily choose a basic WordPress theme, modify it according to your business and brand image and use it to boost your online presence.
WordPress offers designs and templates that can be changed easily in a few clicks as per your business persona. It is hassle free and ideal for webmasters with low budgets.
10. Hassle Free, Automated Site Updates
Whether it’s a WordPress website or a blog, you can easily use it to schedule your new and future updates. This means you don’t have to continuously keep track of the dates and upload new posts every day. This smart system does it as per your specified schedule.
Many professional and busy webmasters call this feature of WordPress CMS a life saver as using it they don’t have to sit, write and upload posts on a daily basis. They can write 3 to 4 posts together and schedule it for different dates. The system uploads it automatically as per the date assigned. This feature has minimized the work load and stress of busy webmasters for sure.