{"id":3833,"date":"2014-10-09T18:40:54","date_gmt":"2014-10-09T18:40:54","guid":{"rendered":"https:\/\/lionssharedigital.com\/?p=3833"},"modified":"2014-12-31T17:35:27","modified_gmt":"2014-12-31T17:35:27","slug":"5-branding-tips-for-small-business","status":"publish","type":"post","link":"https:\/\/lionssharedigital.com\/branding\/5-branding-tips-for-small-business\/","title":{"rendered":"5 Essential Branding Tips for Small Business"},"content":{"rendered":"

We were recently hired by Work-Relay<\/a>\u00a0to execute a complete\u00a0site makeover and a full variety of branding\u00a0initiatives. Work-Relay is an Austin, Texas based company\u00a0that developed a SalesForce app to redefine business process management. The tool makes complex processes accessible to everyone in an organization, even users with extremely limited tech experience. Thus, Work-Relay created a better system to plan, execute, manage and analyze work throughout any organization. Our mission was to create tangible branding that would inform Work-Relay’s app, website, pitch-deck and marketing.<\/p>\n

In order to do this we did more than develop an updated WordPress website for Work-Relay with custom slides, images and a email signup form on their live domain. We also created a custom logo and color palette for work-relay’s website, app, print materials and banners for trade shows. These initiatives created recognizable branding that now sets Work-Relay apart. After completing this branding project for Work-Relay, we were inspired to share a few simple tips for small business branding with the world.<\/strong><\/em><\/p>\n

1. Clearly Define Your Brand<\/strong><\/h3>\n

It’s important to review the services or products that your business offers, clearly\u00a0identify\u00a0the space in the market and understand the customers or clients that you\u00a0plan to target. You should start branding<\/a> around these attributes once they are established.<\/p>\n

2. Stand Out<\/strong><\/h3>\n

One of the most crucial\u00a0aspects of branding is making sure your company stands out from competitors; clients and customers need to be able to easily recognize your brand.\u00a0Don’t be afraid to be innovative and bold, as long as you are standing out to your identified target audience.<\/p>\n

3.\u00a0Create a Unique Logo<\/strong><\/h3>\n

Original logo creation<\/a>\u00a0goes hand-in-hand with branding and standing out. A unique logo sets a company apart from competition, while creating professionalism and branding pride. We created an original logo for Work-Relay that is attention grabbing, visually appealing and easily recognizable for branding purposes.<\/p>\n

4. Decipher an Original and Appealing Color Scheme<\/strong><\/h3>\n

Determining a consistent color scheme also goes hand-in-hand with standing our and original logo creation. You want to make sure to have something that is aesthetic, yet attention grabbing, while being appropriate for the right audience, yet unique from what is being used by your company’s competitors. For Work-Relay, we used bright colors\u00a0and black-and-white to create an eye-grabbing color scheme that<\/p>\n

5.\u00a0Consistency of Online and Print Branding Initiatives<\/strong><\/h3>\n

It’s extremely important to remain consistent in both online and print branding initiatives; this ensures the highest degree of\u00a0recognizability. We created Work-Relay’s website as well as print materials and banners for the company’s trade shows with the same color scheme and logo. We made sure to keep both online and print branding consistent; therefore\u00a0creating the most recognizable branding for Work-Relay.<\/p>\n

 <\/p>\n

We’ve worked with a plethora of clients<\/a>\u00a0on similar branding and web-site building projects. If your company would like learn more about Lion’s Share’s services, get a free quote here<\/a>.<\/p>\n

Get a Quote<\/span><\/a>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We were recently hired by Work-Relay\u00a0to execute a complete\u00a0site makeover and a full variety of branding\u00a0initiatives. Work-Relay is an Austin, Texas based company\u00a0that developed a SalesForce app to redefine business process management. The tool makes complex processes accessible to everyone in an organization, even users with extremely limited tech experience….<\/p>\n","protected":false},"author":1,"featured_media":3832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[26,55,121],"_links":{"self":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/posts\/3833"}],"collection":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/comments?post=3833"}],"version-history":[{"count":0,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/posts\/3833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/media\/3832"}],"wp:attachment":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/media?parent=3833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/categories?post=3833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/tags?post=3833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}