Maybe you\u2019re an avid Amazon Prime customer. What thoughts come up? It may represent ease and convenience. What about those of you that wait for the latest Apple release? The products may represent great usability or staying at the forefront of the technology evolution.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][image_with_animation image_url=”5863″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”250″][image_with_animation image_url=”5864″ alignment=”center” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Guaranteed the brands that you just thought of evoked a response – either positive or negative. It is no different for your brand. Whether you are building a personal brand, own a small business, or are a large enterprise, branding is essential to how you are perceived.<\/p>\n
In a survey<\/a> conducted by SproutSocial, it\u2019s apparent that we are desiring and almost demanding authentic connections from the brands we buy from.<\/p>\n Brand loyalty is a key component to create current customer retention and to gain new customers. According to a survey<\/a> conducted by GetFeedback, 60% of consumers will refer a friend or family member to brands they love.<\/p>\n So how do you ensure your brand creates authentic connection? It starts with the basics.<\/p>\n Often individuals and businesses ask, \u201cDo we really need a logo and a tagline? Should we invest in having something unique designed?\u201d The answer is yes. You\u2019ve heard the phrase, \u201cyou get what you pay for.\u201d Well, you\u2019ll get the brand response that you invest in.<\/p>\n Think again of the brands that you buy from. The brand mark, or logo is tied to the feeling created by your interactions and experiences. Having a strong logo and descriptive tagline helps to solidify your brand in the minds of your target audience members. It not only helps create differentiation between you and your competition, but it allows your unique brand story to shine.<\/p>\n A logo and tagline can tell a strong visual story from the first glance. It establishes trust, communicates professionalism, and establishes a visual memory as a point of reference. Aristotle said it perfectly, \u201cThe soul never thinks without a picture.\u201d Visual representations of our brand create an emotional appeal and response.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”5867″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][divider line_type=”No Line” custom_height=”600″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We\u2019ve outlined three key elements of a great logo to help you get started:<\/p>\n It may be time for you to really look at your brand mark. Does it convey the emotional appeal you are desiring for your brand?<\/p>\n Consumers want authentic connection and you want to ensure your brand speaks and resonates for years to come.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n Creating a strong logo is essential to building a brand that evokes an emotional response from your customer. Understabd the fundamentals of a strong logo.<\/p>\n","protected":false},"author":5,"featured_media":5859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[26,39],"_links":{"self":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/posts\/5758"}],"collection":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/comments?post=5758"}],"version-history":[{"count":0,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/posts\/5758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/media\/5859"}],"wp:attachment":[{"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/media?parent=5758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/categories?post=5758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lionssharedigital.com\/wp-json\/wp\/v2\/tags?post=5758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\nThis often can take a few design rounds to accomplish, but it first must connect to the person or company itself. The brand message should be represented by the design.<\/li>\n
\nA great logo should look clean and clear on any media. Social, print, signage, clothing, etc.<\/li>\n
\nColor of course adds an additional emotional appeal; however, a great mark will create the same emotional tie and response no matter if it is in full color or in black and white.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n
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