{"id":724,"date":"2013-10-17T22:44:13","date_gmt":"2013-10-17T22:44:13","guid":{"rendered":"https:\/\/lionssharedigital.com\/?p=724"},"modified":"2020-10-15T17:00:55","modified_gmt":"2020-10-15T17:00:55","slug":"7-basic-principles-seo","status":"publish","type":"post","link":"https:\/\/lionssharedigital.com\/how-to\/7-basic-principles-seo\/","title":{"rendered":"7 Basic Principles of SEO"},"content":{"rendered":"
The world of SEO<\/a> is massive. It’s an entire industry with people dedicating their entire careers to. There is much to learn but like most skills, you can learn enough of the basics to get by.<\/p>\n The landscape of search has changed so much in the last ten or so years. Keywords in meta tags no longer matter, and submitting your website to be added to search engines is a thing of the past. Content is king now, and the search engines focus on the end-user, not on the webmaster.<\/p>\n So really at the end of the day, modern SEO is all about creating your website with the end-user in mind. You need to provide content that is fresh and relevant, and provides value to the user. Not only will it help you rank better in search results, but it will keep the users coming back! Reaching out to blogs and online maagazines that cover your industry and offering to do an interview or contribute to their blog can help to gain links and new visitors to your site. Search engines are getting a lot smarter, and with machine learning they\u2019re becoming more \u201chuman-like\u201d in their assessment of websites. Page layout should also be built with the customer in mind, not aimed specifically at trying to rank higher in search engines. Panda and Penguin could spell the beginning of the end in terms of black-hat SEO techniques, which can only be a good thing for both the customer and the legitimate business website.<\/p>\n In summary:<\/strong><\/p>\n Links:<\/p>\n We’ve worked with a plethora of clients<\/a>\u00a0on SEO projects. If your company would like learn more about Lion’s Share’s services, get a free quote here<\/a>.<\/p>\nHere’s seven basic principles of SEO to get you up to speed:<\/h2>\n
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